9.00 am. I enter Altea on a Monday morning in February. I have a coffee, the energy I need to face a new week, as I observe the lake from the balcony of Villa Erica and my mind is flooded with ideas I wish to try out, inspirations deriving from my weekend reading sessions. The phone rings and I am pleased to notice the name of a client on the display, a person I have known for some time and with whom I often discuss innovation and business. He is calling me for this purpose, he has a problem to put to me and wishes to meet so that we can discuss exponential technologies and how to improve his business model in order to be closer to his customers.